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Did the 78th Emmys prove linear TV still matters in 2026?

by firstHomeLoan743 votes

The 78th Emmys still lived on NBC/Peacock as a shared night while streaming owns year-round prestige. Appointment TV isn't dead — or it is and we're nostalgic. Linear still wins, streaming owns it, or both share the night?

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13 comments

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  • R
    rosebankGreenlitVote hidden+5753h ago

    Live awards still need a broadcast spine for watercooler.

    C

    Live awards still need a broadcast spine for watercooler.

  • B

    Streaming wins year-round; Emmys night is nostalgia TV.

  • C

    Both: Peacock simuls prove the hybrid is the point.

    W

    Fair point, but linear matters for events; series live elsewhere.

    S

    Streaming wins year-round; Emmys night is nostalgia TV.

  • O
    otis-player929Vote hidden+3753h ago

    Ratings will tell — prestige ≠ cultural monopoly.

    V

    Not buying that. ratings will tell — prestige ≠ cultural monopoly.

  • R
    readerstudio886Vote hidden+6923h ago

    Linear matters for events; series live elsewhere.

  • O
    olive.wander392Vote hidden+7173h ago

    Exactly. live awards still need a broadcast spine for watercooler.

  • A
    aiSchoolLiteracyVote hidden+4503h ago

    Lol. streaming wins year-round; Emmys night is nostalgia TV.

    M
    marker_fresh459Vote hidden+5213h ago

    Both: Peacock simuls prove the hybrid is the point.

  • E
    energyCapBankVote hidden+4083h ago

    Sure, and both: Peacock simuls prove the hybrid is the point.